The importance of copy in promoting your business – improve your SEO

Copy is an essential part of a strong SEO strategy. If these names are still strange to you, it’s time to understand their importance to benefit your business. In this article, we explain the importance of copy for your online business.

What is the copy?

First of all, it is necessary to know the meaning of copy. After all, what is it for? Copy, or copywriting, is a persuasive text, aimed at marketing, awareness and sales actions. This type of text contains different keywords, that is, words that the target audience uses in a search engine to obtain the information they are looking for. This way, your content appears in search results for those keywords, driving more traffic to your website.

Let’s imagine that someone Googles “what is digital marketing” and that you have a blog where you share knowledge about this topic. By writing articles with the keyword “digital marketing”, they will more easily appear in search results for those terms. Thus, your blog is found more quickly and its contents are consumed. Therefore, copy is undoubtedly a great tool to drive traffic to your website. However, there are many other advantages that you should be familiar with.

How important is copy in promoting your business?

After addressing what copy consists of, we now move on to its importance for your business. Why is copy so used by many businesses? Here are some explanations:

1. Drive relevant traffic to your website

As already mentioned, by using the correct keywords on your website, you will be able to reach a greater number of people interested in a given topic. This will increase the traffic directed to your website. However, it is important to note that not all incoming traffic matters. It is crucial to attract relevant people, that is, people who are really interested in a certain product/service/information that you have to offer. It is these users who more easily present a purchase intention when applicable.

A big advantage of using copy correctly is that you will often attract potential customers. So you don’t have to worry about users clicking through to your website and leaving seconds later because the information doesn’t interest them. Through the right keywords, your website will be more visible and will reach the interest of really relevant people. Consequently, this will increase the possibility of more conversions occurring.

2. It makes your website and business more credible

Well-executed copy gives your website, and consequently your business, a more credible and professional image. By investing in informative texts related to the products/services you offer, you will be providing informative, well-written and appealing content to your target audience. Quality attracts public and adds authority and credibility to your business. Thus, copy grants you the opportunity to add value to your potential customers.

3. Words also sell

There are many factors that give credibility to a website, such as an appropriate design, an accessible navigation system or organized information. However, the visual aspect cannot do all the work. Words also sell and should therefore be used in the best possible way.

There is no point in having a visibly appealing and accessible website if there is no relevant or properly written information to provide to the public. So, make sure your website includes texts that are informative, persuasive, relevant to your audience and professionally written. Only through words can you really “sell” your brand.

4. Invokes emotions in the audience

Well-done copy, capable of invoking emotions and solving problems, makes your potential customers want to know more about your business. The more useful and relevant the content you produce, the more interested people who visit your website will be. Consequently, they will want to know more about your business. In particular, content that people can relate to is the one that invokes the strongest emotions. In this way, purchase intentions can be triggered, and eventually, the actual conversions. That’s why it’s so important to know the target audience, as well as their needs.

5. Fosters lasting customer relationships

More than generating sales, through the emotions invoked, copy allows you to establish lasting relationships with customers. By producing relevant and useful content for the public, they will be interested in your brand and what it has to offer. Consequently, not only interest is created, but loyalty is created, and an audience is present, captivated and attentive.


Copy is thus an essential tool to increase the visibility of your business in the online environment. In addition to getting more visits to your website, you can also convert more customers and establish lasting relationships with them.

Catarina Fonseca
Catarina Fonseca

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