George Westerman, principal investigator at MIT, described digital transformation as using technology...
Read MoreNowadays, not having a digital presence is almost the same as not...
Read MoreIf marketing is a relational process, digital marketing is the same process, optimized and adapted to the reality of the 21st century, connected with people.
Read MoreStanding out in your business seems like Mission Impossible! It is estimated that, on a daily basis, we are “bombarded” with around 3 thousand advertising messages from all types of media. Either on the radio, or in that news pop-up, or at the bottom of the weather app. This means that, to be seen, it is necessary to obtain a high profile.
Read MoreIf you have a business with an online presence or are about to start your business, one of the things that should be on your priority list is a personalized email.
Read MoreThe eCommerce numbers are, year after year, reaching new highs. The ease and initial investment to open one is, in a way, proportionally going down.
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