Managing a company’s social networks, contrary to what many think, is not an easy task. It’s not enough to post once a week and respond to comments days later. If you want to keep your audience interested and engaged, you need to find an effective social media planning strategy.
But what does this mean? Is it necessary to plan content on a weekly or monthly basis? How important is it to create a planning strategy for social media? In this article, we answer these questions and explain what you need to know to keep your audience on their toes.
What are the advantages of planning social networks?
First of all, we will address the advantages associated with planning your company’s social networks. It is necessary to understand that when we talk about “planning”, we are not referring only to that associated with the publications themselves.
It is also important to plan the time you will spend interacting with followers or creating content for stories. Therefore, effective planning is one that takes into account various aspects of social media management, and not just the publication of images on a given profile.
After all, what are the advantages of planning social networks?
Builds customer consistency and retention
When it comes to good social media management, consistency is your best friend. Being consistent means publishing content and interacting with your audience on a regular basis. Incidentally, on most pages dedicated to business, it is common to see a daily presence on digital platforms. This frequency is necessary so that your followers do not lose interest and anticipate your presence on digital.
Let’s say you have a restaurant and on Wednesdays you decide to offer discounts on certain dishes. It is precisely on the establishment’s social networks that you must communicate, on Wednesdays, which discounts and which dishes apply. Thus, your followers wait for that day of the week to discover the news. In addition to gaining the constant interest of followers, it makes them loyal to your profile.
By having a clear planning of your social networks, you can more easily detect which contents are most and least explored. In this way, you can more easily fight gaps and invest in the creation of certain content to create a balance in the variety offered.
For example, let’s say you post the same type of images twice a week and a video every other week. This way, you can easily see that there is an imbalance in terms of content and can quickly solve the problem.
Allows you to save time
If you don’t have a ready-to-use social media plan, chances are you’ll have to think about what you need to post every day. Thinking about and creating content on a daily basis can be an exhausting and time-consuming task. For better time management, it makes sense to set aside one day a week or a month to plan all your future social media management. So you just stick to the plan, and you don’t have to worry about new ideas every day.
Helps reach audiences at the right times
Did you know that on Instagram you can check which days of the week and hours your followers are most active? With this in mind, you should try to be online and publish content precisely at these times to increase your reach to your audience.
However, if you are unable to publish at such times, you can always use your own publication scheduling tools. From these, you plan your content for the days and times you want to see it published. So, you don’t have to worry, everything will be shared with your followers at the right times.
Encourages content diversity
When you are planning content for your social networks, you can easily check the days you will share certain types of publications. In this way, you will be able to “escape” from repetition, creating original and diverse publications.
For example, if you publish a tip on Mondays, you know that during that week it might be better to share another type of information. This way, you manage to escape repetition, provide diversity to your audience and make sure you don’t forget any important content.
How to plan content for social networks?
First of all, you should think about the following questions:
What type of content do you want to create
If you have a beauty salon and you want to advertise your services, you should think about creating a type of content that will interest your potential customers. For example, you should publish offers, discounts and benefits that you offer.
Analyze the competition
It’s always wise to check out the competition’s pages and see what they offer. This way, you can learn from the strengths and weaknesses of these pages and see what works and what doesn’t.
Define an action for each day of the week
In order to ensure that you have diverse and relevant content, you can start by choosing an action to perform each day. For example, let’s say you’re a fitness trainer and you want to advertise your services. In this case, you can create the following schedule:
- Monday: post a picture of your students’ progress (before and after type);
- Tuesday: Interact with the public by completing questionnaires in stories;
- Wednesday: publish an image with a motivational phrase to inspire your followers;
- Thursday: post videos in stories, teaching certain exercises;
- Friday: publish an image, where you offer your packages with discounts;
- Saturday and Sunday: Interact with the public via stories and comments;
Good content planning should include diverse publications that are informative, interesting and motivational. Thus, it is easier to establish a connection between the public and the person/company behind the profile. After reading all the benefits, we hope you are now able to create your own social media plan and enjoy the benefits!