Adwords: how important they are and why you should use them

There are numerous components that go into a successful online marketing campaign. SEO, social media marketing, content marketing and sponsored links are examples of strategies to implement. However, in this article we will focus on another effective method to drive traffic to your website: Adwords. Don’t know what Adwords are or how to use them to benefit your brand? Then we explain everything to you. Good reading!


What are Adwords?


Google Adwords is a simple and effective platform that allows you to creatively use text and images to reach a specific audience. When a person searches for certain terms online, through Adwords you can make sure that your ads appear in the search results. This is another strategy to make your company gain visibility and, consequently, potential customers.


Google Adwords: how to create your ad?


First of all, you must visit the Google Ads page and create an account. Below, we present the steps you should follow to launch your Google Adword:


  1. Segmentation

Who is this ad for? Which language do you intend to use? What is the most relevant location? It’s very important to start by segmenting your customers, in order to make sure that your ad actually reaches those who are interested.


  1. Writing the ad

In this step, you must present your company in just two lines. Don’t forget to add a title that appeals to potential customers and a link to your company’s website.


  1. Choice of keywords

The keywords you choose will determine the traffic you will receive on your site. For example, if you want to advertise your photography services, you could use keywords like “local photographer” or “photographers in (location)”. The more specific the keywords are, the better!


  1. Set your budget

How much are you willing to pay to advertise your service/product? Note that you only need to pay a certain amount when someone clicks on your ad.


You can change your ads whenever you want and your campaigns can also be canceled whenever you want. Therefore, through Adwords, you have complete freedom to manage your campaigns and your expenses.



What are the benefits of Adwords?

Now that you know what Adwords are and how you can create one, it’s important to address the benefits of this marketing strategy. After all, what is the importance of Adwords? What are your benefits?


  1. Work faster than SEO

SEO and Google Adwords are search engine-focused marketing strategies that allow you to generate more traffic and leads. But did you know that a well-optimized Adwords campaign can work faster than SEO? Here are the reasons:


  • You can focus on multiple keywords at the same time;
  • You can activate and deactivate the campaign whenever you want;
  • Ads that appear at the top of the page gain immediate visibility;
  • SEO, while very beneficial, takes a long time to be effective. It takes a lot of well-written articles and patience to start seeing results.



  1. Aumenta a visibilidade da sua marca

Google Adwords allow you to increase traffic, clicks and conversions on your website, which consequently boosts your brand’s visibility. What’s more, you can achieve all of this quickly. Depending on the amount you pay and the relevance of your ad, it can appear at the top of searches instantly.


  1. You can schedule your ads for the right times

We all know by now that success in advertising and marketing is down to the ability to reach the right people with the right message at the right time. A great advantage of Adwords is being able to schedule your ads for the time you want and for the audience you want. Thus, you can increase your visibility and consequent conversions.


  1. You can consistently measure the performance of your ads

Did you know that Adwords can provide you with important details that let you know how your ads are performing? In particular, you can find out:


  • Who clicked on your ad;
  • How many leads were generated;
  • How much traffic did you get on your website;
  • Which keyword generated the most traffic and leads;


With this data, you can understand what worked and what didn’t work in your strategy. So you can make improvements to reach your goals.


  1. Allows you to get down to the smallest details

Adwords allow you to know important data such as those listed in the previous point. However, if you integrate Google Analytics with Adwords, you can learn even more important details and significantly improve your strategy. With Google Analytics you can find out:


  • How long a visitor stayed on your site;
  • How many pages did a given person visit;
  • Bounce rate;
  • Details about new visitors and returning visitors;


By combining these two tools, you can then gain a deeper understanding of all the aspects associated with your ad.



  1. Flexibility and freedom

Adwords allows you to change or cancel your campaign whenever you want. In addition, you can also specify a variety of things like the exact times of publication and the places where you want to see your ads. You can also add extensions, which allow you to define the data that is displayed in your ad.



  1. They are perfect for those with limited budgets.

A great advantage of this strategy is that it is perfect for those with a low budget to spend on advertising. Google Adwords allows you to set a daily limit on your spending, there is no minimum amount to start with. It is also important to mention that Adwords are based on a CPC (cost per click) system. In other words, the advertiser only pays when someone clicks on their ad.




In conclusion, Adwords are a great marketing strategy, allowing you to generate traffic to your website, increase your brand visibility and even provide conversions.

Catarina Fonseca
Catarina Fonseca

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